Get your own simple website/online business card with no webhosting, webdesign, and web skills required. Now there's no excuse. Enter your name.

1) Begin at the beginning - Use the header to highlight what your charity or NPO does. It may sound obvious, but some people are missing this out! Describe your mission, vision, values and work. This will enable people searching for you to get meaningful summaries in the search results and also make sure that if they're browsing on a mobile device, they will see a clear summary of what you do.

2) Put the most important piece of contact information first - remember, this can be accessed by any device, so which is more important? Your donation website or a crisis support telephone number? Don't forget, you may have visitors from abroad, so make sure it's accessible from international callers by using the + dialing code. Put your donation information at the top...it can't hurt! You may also accept donations by email, so why not put that there also?

3) Use meaningful keywords - Use the keywords section to explain further what you are aiming to achieve, the particular projects you might be focusing on, when the last update was and the amount you've raised so far. Of course, provide head office or administration information. Be specific about the fund-raising that you are undertaking.

4) Use sub-folders for deeper information - Perhaps you have national or local offices with locations and specific contact information for individuals? Or perhaps you can outline the different types of fund-raising(parachute jumps through to bring and buy sales, car boot sales or raffle tickets, etc) that people can do to raise money. You may have particular projects or themes that could benefit from a unique section with specific ways to donate. Alternatively, provide links to previous reports regarding your successes and achievements, such as the refurbishment of an orphanage with pictures and story links from the children. All of these can be structured under sub-domains for easy navigation.

5) Make it easy to donate - In many countries, premium rate SMS numbers* can be used to provide one-click donations to charities. Additionally, provide links to PayPal, Google Checkout or other ways of donating (not forgetting a physical address of your bank with the relevant account payable information. Remember, people may well be on mobile devices and want to pay there and then.

6) Participation - People may want to support your cause in other ways and through other means, so don't forget to put direct links to all of the groups you run on social media platforms, from Facebook through to Twitter updates. That way, people can also forward these on easily to friends or participate by uploading different pictures of their fundraising efforts, making the content current and providing search engines with good Search Engine Optimization material.

7) Corporate sponsors - You may also wish to use your .tel domain to put links to corporate sponsors in a sub-folder, to thank them for their participation in the good work you are doing and provide them with the direct benefit of people visiting your site in visiting theirs. This may be another way of fundraising through this method.

* When adding a premium rate SMS or phone number to your .tel, don't forget to select "Premium rate" in the "Location" menu.

Below are some real examples

grwe.tel
walkthewalk.tel
victimsupport.tel
vday.tel
zrodla.tel
britishsnoring.tel
ctia.tel
canaryderby.tel
foodsresourcebank.tel
ccma.tel
aima.tel
fwe.tel
woucentral.tel
ymcavancouver.tel