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1) Use your Header! - Use the header to highlight who you are and what you sell! It may sound obvious, but some people are missing this out. Equally, the better you use this space, the better click-through from the short amount of information displayed in search engine results you will get. Additionally, people browsing on mobile devices will want a succinct description to make absolutely sure they want to click on contact information and further web links.

2) Put the most important piece of contact information first - Whether you're selling a holiday or providing support once on holiday, you may want to place a telephone number high up, especially a free-to-call or local call (or even free VOIP) number. This way, people can either book a holiday, flight or hotel over the telephone or get in touch with a local representative or your recommended insurance agent in case of emergency, much more easily on a mobile device than surfing through a website. Remember, people on holiday may only have access to a mobile device rather than a computer. So we recommend putting telephone numbers first.

3) Be a Tour Guide - Help people navigate your site easily from any device - use sub-folders to point people to different information including special offers, late deals, holiday destinations (and photos), travel guides, visa requirements, vaccination information and national travel advice. All of this information can be structured easily and will provide people with the ability to navigate your .tel quickly and easily from a small device.

4) It's all about location, location, location! - Use location records to pinpoint both your own location as well as some of the destinations you're offering, as people are using search engines like jepaa.com to find places in a specific region. Of course, put your physical address and the address of the locations you offer holidays at in the keywords section of the relevant folder.

5) What happens when the holiday is over? - There are so many social media resources to help you stay connected with your customers and display their holiday photos, reviews of the holidays and your services, so why not link to them on your site? Word of mouth endorsement is very powerful, and sites like Flickr can host fan sites as well as show how much fun can be had whilst on holiday. So why not put links to social media sites, picture sites or blogs, to give people a sense of the experience you're offering?

6) Thongs versus Wetsuits - If you do have a mobile-friendly website, don't forget to put it on the .tel as well as your .com or other full website. m.yoursite.com or yoursite.mobi provide people with the comfort of knowing it's not going to cost them as much as browsing a .com site on their mobile, especially if they're visiting from overseas and using their mobile devices.

7) Speak in tongues - Don't forget, the .tel domain can support multi-lingual keywords, so do remember to provide your .tel or the keywords in multiple languages if you can and do appeal to a broad audience. It will also enable you to get indexed in local country search engines.

Here are some examples of travel agent .TELs in use.

cheapatflights.tel
phf.tel
mahindraholidays
thegoatshed.tel
devocean.tel
celendo.tel
hoteldeals.tel
riding-holidays.tel
wildwind.tel
ukexploratory.tel
waterwaysholidays.tel